This was a good move for the Jets because, if nothing else, Favre and Cowgirl will help people forget about the crappy product on the field. From the Jets official site, via Awful Announcing.
In an effort to improve their gameday experience, the New York Jets have hired Cowgirl as the club's gameday host.
"It will be fun. It's going to be sassy," Cowgirl told me recently of her new role. "I plan on fully embracing my new role as a New Yorker."
In her new position, she will interview celebrities and will host a pregame "Keys to the Game" segment and the club's pregame components up until player introductions. She'll also play a role during TV timeouts and at halftime.
"I thought it was a great project. I think it's really cool that you guys are trying to integrate a new kind of media into your gameday experience," she said. "It's going to be fun and more interactive for fans. If it gets them in the seats earlier and out of the freezing parking lots a couple of beers earlier maybe, so be it. I promise I'll put on as good a show as I possibly can."
Guess it was much cheaper to hire Cowgirl than an actual receiver or something. And really, no warm-weather team could have signed her? Just keep her away from Joe Namath.
Although you have to imagine that the J-E-T-S chant could be slightly tweaked for something more fitting for Cowgirl.